Martin Christensen has during his 12 years in the Agile and UX-fields learnt one important lesson; To build products/services in an efficient way is as important as building an effective product/service. He has worked as a UX designer and coach in different agile and non-agile environments such as startups, governments, multi-national companies and corporations, with everything from web services to hardware interfaces. He has has recently been absorbed by the LeanUX movement, based on Eric Ries’ Lean Startups.
Life’s too short to build something nobody wants
The title of my talk comes from Ash Maurya, author of ”Running Lean: Iterate from Plan A to a Plan That Works”. I’ve had the fortune to be part of the strategy group in two different kinds of startups during the last few years. In both companies we practiced a continuous discovery and delivery process, that worked really well. The outline of that process as well is what I will speak about as well as sharing some insights that we uncovered, including why life actually is too short to build something that nobody wants.