With a background in architecture and product design, Antonia moved to Sweden from the U.S. in 2009 with the hope of diving into a career in Scandinavian furniture design. After a series of internships with Malmö design companies, she found herself drawn to the digital design world, taking on tasks of copywriting, graphic design and project management. For the past 4 years, she has worked as Product Owner at Mobenga AB – a sportsbook betting solutions provider for web & native applications. Her focus has been on establishing and maintaining a good working partnership with client Ladbrokes (1 556 989 mobile users in the last 30 days) to establish obtainable goals, clear requirements, and creative solutions to evolve their product.
About the presentation
The presentation will be a case study of the Ladbrokes project at Mobenga. The cooperation is international and includes a variety of team member roles including Business Analysts, Project Managers, UX Designers, Graphic Designers, Developers and Testers. The project works in an agile way to evolve requirements during the analysis process through brainstorming, wireframing, designing, and acceptance criteria/scenario writing. Examples of the evolution of a feature’s requirements as well as pros and cons of the process will be presented and discussed.