Yassal is a consultant at Crisp working as a scrum master at King on Candy Crush Soda and other games.
Iterative feature design using A/B testing
Implementing the wrong feature well can be as costly as poorly implemented features. Do you know which features to build, and how to build them? How much of a feature should you build? What is the right thing to develop? I’ll cover how we use A/B testing to help us answer these questions.